Resources Library by ANA

The road to riches fuelled by brand power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Nick Bull, Peter Walshe

Company: KANTAR TNS Malaysia

May 24, 2013

Understanding the customer with analytical CRM

A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Author: Tiger Lee Weihan

May 24, 2013

AUTO BILD market barometer connectivity

'Connectivity'-one of the biggest opportunities as well as one of the greatest challenges for the automobile industry was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Company: Happy Thinking People

May 24, 2013

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Harald Schuster, Sabine Hatz

Company: GfK

May 24, 2013

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Richard Brookes, Patricio Pagani

Company: Infotools

May 24, 2013

Psychological automotive lifestyles

Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems

Company: concept m research + consulting GmbH

May 24, 2013